Sideways

From time to time, the Nine Inch Column feels compelled to acknowledge true genius. This time it's a new marketing campaign. Advertising, when done well, can be an art form full of nuance, intelligence, courage and humour.

Your humble scribe passed a billboard today advertising New Diamond Shreddies. Evidently the campaign has run for a while in the States, but it's the first time I've seen it here.

If you haven't figured it out, they rotated a square Shreddie 45 degrees. What'll they think of next?